Profound

Updated 2026-05-26

Full-suite AEO/GEO platform, enterprise-focused. Customers include Snap, Coinbase, Figma, and Expedia. $155M raised at a roughly $1B valuation. Recent releases: Agent Analytics benchmarking, OpenAI Ads nodes, and a 2026 roadmap of always-on Background Agents.

Presence Score85AEO category leader, $1B unicorn, 700+ logos, owns vocabulary

Velocity Score99Most shipping in the group — sets the pace

Agent Readiness ScoreHighMature API plus agent surfaces; category-defining tooling

Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.

The Solution & Approach

Profound is the most complete platform in the AEO category. It built the measurement layer first (Prompt Volumes, Agent Analytics, and the public Profound Index), then turned that data into action with Workflows and an Agents platform. The direction is an always-on system that finds citation opportunities and acts on them, not just a dashboard that reports them.

Profound also did the most to define the category's vocabulary. It built a movement around the "Marketing Engineer" role, launched April 2026 to 1,500+ reactions, and stood up Profound University to train it. That POV is doing as much work as the product.

Best for

Enterprise teams that want the deepest data and the widest surface. The customer roster skews large and brand-name (see Reference customers).

Pricing & trial

Sales-led. No public self-serve pricing or free trial. tryprofound.com/pricing.

Agent Experience

How you build on Profound (or wire it into your own agents):

Surface	Available	Docs
API	Yes	API docs
MCP	Yes (`npx @profoundai/mcp`)	MCP docs
SDK	Yes (TypeScript + Python)	SDK docs
CLI	Yes	CLI docs
llms.txt	Yes	llms.txt
Claude / ChatGPT app	No (connects via MCP, not a marketplace listing)	—

Profound shipped a developer platform (MCP server + TS/Python SDKs) in October 2025, so its own data is agent-readable. Among AEO vendors it is one of the stronger build-on-top options.

Reference customers

Snap, Coinbase, SoFi, Mejuri, Zapier, Docusign, Figma, Expedia, Ramp, US Bank, Indeed, MongoDB, Chime, Plaid, Deel, Stripe.

Case studies & customer stories

Expedia on building for an AI-first customer journey (Zero Click SF recap). source
Snap adopting marketing Agents on Profound. source
Ramp reported a 7x increase in AI brand visibility (Sequoia). source

Recent moves

2026-05-13Published the 2026 roadmap: Profound Docs, image generation, and always-on Background Agents. source
2026-05-11Benchmarking in Agent Analytics: citation performance ranked against 100K+ tracked pages. source
2026-05-08Named to the CB Insights AI 100. source
2026-05-06Shipped four OpenAI Ads nodes the same day OpenAI launched self-serve ChatGPT Ads. source
2026-04-14Launched the "Marketing Engineer" role to 1,500+ reactions, the category's most-shared positioning move. source
2025-12-03Named definitive Leader in G2's first AEO category. source

Company, Financials & Funding History

Founded 2023 in New York by James Cadwallader (CEO) and Dylan Babbs (CTO). Went from two people to a roughly $1B valuation in about 18 months.

Date	Round	Amount
2026-02	Series C	$96M (Sequoia), $155M total, ~$1B valuation
2025-08	Series B	$35M (Sequoia)
2025-06	Series A	$20M (Kleiner Perkins)
2024-08	Seed	$3.5M (Khosla Ventures)

Analyst placement

Definitive Leader in G2's inaugural AEO Grid (Winter 2026). Named to the CB Insights AI 100 (May 2026).