# Profound Full-suite AEO/GEO platform, enterprise-focused. Customers include Snap, Coinbase, Figma, and Expedia. $155M raised at a roughly $1B valuation. Recent releases: Agent Analytics benchmarking, OpenAI Ads nodes, and a 2026 roadmap of always-on Background Agents. ## Scores | Score | Value | Why | |---|---|---| | Presence | 85 | AEO category leader, $1B unicorn, 700+ logos, owns vocabulary | | Velocity | 100 | Most shipping in the group — sets the pace | | Agent-Readiness | High | Mature API plus agent surfaces; category-defining tooling | *Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://stack.adamgtm.com/aeo* ## The Solution & Approach Profound is the most complete platform in the AEO category. It built the measurement layer first (Prompt Volumes, Agent Analytics, and the public Profound Index), then turned that data into action with Workflows and an Agents platform. The direction is an always-on system that finds citation opportunities and acts on them, not just a dashboard that reports them. Profound also did the most to define the category's vocabulary. It built a movement around the "Marketing Engineer" role, launched April 2026 to 1,500+ reactions, and stood up Profound University to train it. That POV is doing as much work as the product. ## Best for Enterprise teams that want the deepest data and the widest surface. The customer roster skews large and brand-name (see Reference customers). ## Pricing & trial Sales-led. No public self-serve pricing or free trial. [tryprofound.com/pricing](https://tryprofound.com/pricing). ## Agent Experience How you build on Profound (or wire it into your own agents): | Surface | Available | Docs | |---|---|---| | API | Yes | [API docs](https://tryprofound.com/docs/api) | | MCP | Yes (`npx @profoundai/mcp`) | [MCP docs](https://tryprofound.com/docs/mcp) | | SDK | Yes (TypeScript + Python) | [SDK docs](https://tryprofound.com/docs/sdks) | | CLI | Yes | [CLI docs](https://tryprofound.com/docs/cli) | | llms.txt | Yes | [llms.txt](https://tryprofound.com/llms.txt) | | Claude / ChatGPT app | No (connects via MCP, not a marketplace listing) | — | Profound shipped a developer platform (MCP server + TS/Python SDKs) in October 2025, so its own data is agent-readable. Among AEO vendors it is one of the stronger build-on-top options. ## Reference customers Snap, Coinbase, SoFi, Mejuri, Zapier, Docusign, Figma, Expedia, Ramp, US Bank, Indeed, MongoDB, Chime, Plaid, Deel, Stripe. ## Case studies & customer stories - Expedia on building for an AI-first customer journey (Zero Click SF recap). [source](https://www.linkedin.com/posts/tryprofound_expedia-isnt-waiting-to-see-how-ai-search-ugcPost-7453436452236861440-9Pzp) - Snap adopting marketing Agents on Profound. [source](https://www.linkedin.com/posts/jsca_profound-snap-inc-were-excited-to-activity-7454913596532158464-PdWy) - Ramp reported a 7x increase in AI brand visibility (Sequoia). [source](https://sequoiacap.com/article/partnering-with-profound-winning-on-the-ai-stage/) ## Recent moves - **2026-05-13**: Published the 2026 roadmap: Profound Docs, image generation, and always-on Background Agents. [source](https://www.tryprofound.com/blog/profound-2026) - **2026-05-11**: Benchmarking in Agent Analytics: citation performance ranked against 100K+ tracked pages. [source](https://www.tryprofound.com/blog/introducing-benchmarking-in-agent-analytics) - **2026-05-08**: Named to the CB Insights AI 100. [source](https://www.linkedin.com/posts/jsca_proud-to-share-profound-has-been-named-to-activity-7458571192657035264-f42R) - **2026-05-06**: Shipped four OpenAI Ads nodes the same day OpenAI launched self-serve ChatGPT Ads. [source](https://www.tryprofound.com/blog/introducing-openai-ads-nodes-for-profound-agents) - **2026-04-14**: Launched the "Marketing Engineer" role to 1,500+ reactions, the category's most-shared positioning move. [source](https://www.linkedin.com/posts/jsca_today-we-introduce-a-new-role-to-the-marketing-activity-7449851044035112960-3xzY) - **2025-12-03**: Named definitive Leader in G2's first AEO category. [source](https://www.tryprofound.com/blog/profound-named-definitive-aeo-leader-in-g2-winter-report-2026) ## Company, Financials & Funding History Founded 2023 in New York by James Cadwallader (CEO) and Dylan Babbs (CTO). Went from two people to a roughly $1B valuation in about 18 months. | Date | Round | Amount | |---|---|---| | 2026-02 | Series C | $96M (Sequoia), $155M total, ~$1B valuation | | 2025-08 | Series B | $35M (Sequoia) | | 2025-06 | Series A | $20M (Kleiner Perkins) | | 2024-08 | Seed | $3.5M (Khosla Ventures) | ## Analyst placement [Definitive Leader in G2's inaugural AEO Grid](https://www.tryprofound.com/blog/profound-named-definitive-aeo-leader-in-g2-winter-report-2026) (Winter 2026). Named to the [CB Insights AI 100](https://www.linkedin.com/posts/jsca_proud-to-share-profound-has-been-named-to-activity-7458571192657035264-f42R) (May 2026). ## Links [Homepage](https://tryprofound.com) · [Pricing](https://tryprofound.com/pricing) · [Docs](https://docs.tryprofound.com/) · [LinkedIn](https://www.linkedin.com/company/tryprofound) *Last updated 2026-05-23 · refreshed weekly*