Notebook Agency
Updated 2026-06-06Founder-led boutique SEO/GEO shop for B2B SaaS, founded 2019 and run by Steve Toth, creator of the SEO Notebook and AI Notebook newsletters (27K+ combined subscribers). Frames the shift bluntly — "AEO is eating SEO" — and brings that point of view to a small, senior team rather than a monitoring tool.
The Solution & Approach
Notebook Agency grew out of Steve Toth's newsletters and his collection of 300+ documented SEO strategies, and has carried that operator voice into AI search. The work is organic and AI search together — AEO/GEO optimization, content strategy, and technical SEO — organized around a "Trust Alignment Framework" meant to make a brand the answer LLMs recommend rather than one option among many. Toth also teaches the method publicly: a GEO/AEO course at CXL on building comparison content that LLMs cite, plus an AEO agency accelerator. Pricing is not public.
Best for
B2B SaaS teams that want a senior, founder-voice-led GEO partner and the strategy thinking behind it, not just a dashboard.
Notable customers
Signaturely, Mappedin, FreshBooks, and other B2B SaaS brands (homepage logo wall).