# Notebook Agency Founder-led boutique SEO/GEO shop for B2B SaaS, founded 2019 and run by Steve Toth, creator of the SEO Notebook and AI Notebook newsletters (27K+ combined subscribers). Frames the shift bluntly — "AEO is eating SEO" — and brings that point of view to a small, senior team rather than a monitoring tool. ## The Solution & Approach Notebook Agency grew out of Steve Toth's newsletters and his collection of 300+ documented SEO strategies, and has carried that operator voice into AI search. The work is organic and AI search together — AEO/GEO optimization, content strategy, and technical SEO — organized around a "Trust Alignment Framework" meant to make a brand the answer LLMs recommend rather than one option among many. Toth also teaches the method publicly: a [GEO/AEO course at CXL](https://cxl.com/institute/online-courses/optimize-pages-for-ai-search-with-aeo-cohort/) on building comparison content that LLMs cite, plus an AEO agency accelerator. Pricing is not public. ## Best for B2B SaaS teams that want a senior, founder-voice-led GEO partner and the strategy thinking behind it, not just a dashboard. ## Notable customers Signaturely, Mappedin, FreshBooks, and other B2B SaaS brands (homepage logo wall). ## Links [Homepage](https://notebook.agency) · [LLM info](https://notebook.agency/llm-info) · [SEO Notebook](https://seonotebook.com) · [AI Notebook](https://ainotebook.com) · [Steve Toth on LinkedIn](https://ca.linkedin.com/in/stevetothjr) *Last updated 2026-06-06 · refreshed weekly*