Bluefish AI
Updated 2026-05-26Bluefish AI is an enterprise AI marketing platform for brand visibility, influence, and verification across AI channels, used by roughly 10% of the Fortune 500 including Adidas, American Express, LVMH, and Ulta Beauty. $68M raised. Recent: AI Accuracy verification, a Super Bowl AI-visibility study, AI Impact and Influence Analytics.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Bluefish AI (legal entity Bluefish Labs) is a New York enterprise AI marketing platform built to manage brand visibility, influence, and verification across AI channels like ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. As of its April 2026 Series B it reported usage by roughly 10% of the Fortune 500 across 12+ verticals.
Its angle separates from data-depth peers like Profound on protection. The differentiator it has shipped is verification: the May 2026 AI Accuracy product extracts and checks every factual claim AI channels make about a brand, traces each mismatch to the exact channel and response, and scores it by severity. A companion capability, Brand Vault, ingests a brand's first-party content into a continuously updated source of truth shareable with LLMs.
The category POV is that citation frequency overstates true influence. Its November 2025 AI Impact and Influence Analytics added an Impact Score and an Influence Rank to move measurement past raw citation counts toward an authority score.
Best for
Enterprise and Fortune 500 brands that care most about controlling accuracy and authority in AI answers, not just tracking citation counts.
Pricing & trial
Sales-led; no public pricing page and no listed free trial.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Sales-led with no public docs, API, MCP, SDK, CLI, or llms.txt, so there is effectively no surface to build on as an agent platform.
Reference customers
Adidas, American Express, Hearst, LVMH, Ulta Beauty, Tishman Speyer.
Recent moves
- 2026-05-21Published an analysis arguing Super Bowl LX ads drove measurable lifts in AI visibility and AI favorability, with Budweiser topping both USA Today's Ad Meter and Bluefish's AI leaderboard. source
- 2026-05-05Launched AI Accuracy, billed as the first brand-verification product for AI channels, which extracts and verifies every factual claim made about a brand and scores mismatches by severity. source
- 2026-04-14Raised a $43M Series B co-led by Threshold and NEA, bringing total funding to $68M and reframing the company around agentic marketing for the Fortune 500. source
- 2026-02Signed a 17,050 SF lease for its first permanent headquarters, taking the entire eighth floor at 315 Park Avenue South in Midtown South. source
- 2025-11-01Introduced AI Impact and Influence Analytics, adding an Impact Score and Influence Rank to measure authority in AI beyond raw citation counts. source
- 2025-10-27Named a Category Leader in Generative Engine Optimization by CB Insights, landing in the native-leader group of GEO companies. source
Company, Financials & Funding History
Founded in 2024 in New York by Alex Sherman (CEO, co-founded PromoteIQ, acquired by Microsoft), Andrei Dunca (CTO, co-founded LiveRail, acquired by Facebook), and Jing Feng (COO, ex-PromoteIQ and LiveRail). The team went from a closed pilot in 2024 to roughly 10% of the Fortune 500 by the April 2026 Series B.
| Date | Round | Amount |
|---|---|---|
| 2026-04 | Series B | $43M (co-led by Threshold and NEA), $68M total |
| 2025-08 | Series A | $20M (NEA), $24M total within 12 months of launch |
| 2024-05 | Pre-seed | $3.5M reported (Crane Venture Partners, Bloomberg Beta, Laconia, Swift Ventures) |
Analyst placement
CB Insights named Bluefish a Category Leader in Generative Engine Optimization in its October 2025 analysis "The GEO companies winning the AI search arms race," placing it in the native-leader group. source