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# Bluefish AI

Bluefish AI is an enterprise AI marketing platform for brand visibility, influence, and verification across AI channels, used by roughly 10% of the Fortune 500 including Adidas, American Express, LVMH, and Ulta Beauty. $68M raised. Recent: AI Accuracy verification, a Super Bowl AI-visibility study, AI Impact and Influence Analytics.


## Scores

| Score | Value | Why |
|---|---|---|
| Presence | 70 | $68M raised, $43M Series B, F500 logos; invisible socially |
| Velocity | 86 | Well-funded and shipping fast post-raise |
| Agent-Readiness | Low | Zero agent surfaces despite funding |

*Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://stack.adamgtm.com/aeo*

## The Solution & Approach

Bluefish AI (legal entity Bluefish Labs) is a New York enterprise AI marketing platform built to manage brand visibility, influence, and verification across AI channels like ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. As of its April 2026 Series B it reported usage by roughly 10% of the Fortune 500 across 12+ verticals.

Its angle separates from data-depth peers like Profound on protection. The differentiator it has shipped is verification: the May 2026 AI Accuracy product extracts and checks every factual claim AI channels make about a brand, traces each mismatch to the exact channel and response, and scores it by severity. A companion capability, Brand Vault, ingests a brand's first-party content into a continuously updated source of truth shareable with LLMs.

The category POV is that citation frequency overstates true influence. Its November 2025 AI Impact and Influence Analytics added an Impact Score and an Influence Rank to move measurement past raw citation counts toward an authority score.

## Best for

Enterprise and Fortune 500 brands that care most about controlling accuracy and authority in AI answers, not just tracking citation counts.

## Pricing & trial

Sales-led; no public pricing page and no listed free trial.

## Agent Experience

How you build on this platform (or wire it into your own agents):

| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |

Sales-led with no public docs, API, MCP, SDK, CLI, or llms.txt, so there is effectively no surface to build on as an agent platform.

## Reference customers

Adidas, American Express, Hearst, LVMH, Ulta Beauty, Tishman Speyer.

## Recent moves

- **2026-05-21**: Published an analysis arguing Super Bowl LX ads drove measurable lifts in AI visibility and AI favorability, with Budweiser topping both USA Today's Ad Meter and Bluefish's AI leaderboard. [source](https://www.bluefishai.com/blog/bluefish-proves-super-bowl-ads-influence-ai-recommendations)
- **2026-05-05**: Launched AI Accuracy, billed as the first brand-verification product for AI channels, which extracts and verifies every factual claim made about a brand and scores mismatches by severity. [source](https://www.prnewswire.com/news-releases/bluefish-launches-ai-accuracy-bringing-brand-verification-to-ai-channels-for-the-first-time-302762378.html)
- **2026-04-14**: Raised a $43M Series B co-led by Threshold and NEA, bringing total funding to $68M and reframing the company around agentic marketing for the Fortune 500. [source](https://www.prnewswire.com/news-releases/bluefish-raises-43-million-series-b-to-power-agentic-marketing-for-the-fortune-500-302741124.html)
- **2026-02**: Signed a 17,050 SF lease for its first permanent headquarters, taking the entire eighth floor at 315 Park Avenue South in Midtown South. [source](https://commercialobserver.com/2026/02/bluefish-lease-315-park-avenue-south/)
- **2025-11-01**: Introduced AI Impact and Influence Analytics, adding an Impact Score and Influence Rank to measure authority in AI beyond raw citation counts. [source](https://www.bluefishai.com/blog/ai-impact-and-influence)
- **2025-10-27**: Named a Category Leader in Generative Engine Optimization by CB Insights, landing in the native-leader group of GEO companies. [source](https://www.bluefishai.com/blog/bluefish-named-a-geo-market-leader-by-cb-insights)

## Company, Financials & Funding History

Founded in 2024 in New York by Alex Sherman (CEO, co-founded PromoteIQ, acquired by Microsoft), Andrei Dunca (CTO, co-founded LiveRail, acquired by Facebook), and Jing Feng (COO, ex-PromoteIQ and LiveRail). The team went from a closed pilot in 2024 to roughly 10% of the Fortune 500 by the April 2026 Series B.

| Date | Round | Amount |
|---|---|---|
| 2026-04 | Series B | $43M (co-led by Threshold and NEA), $68M total |
| 2025-08 | Series A | $20M (NEA), $24M total within 12 months of launch |
| 2024-05 | Pre-seed | $3.5M reported (Crane Venture Partners, Bloomberg Beta, Laconia, Swift Ventures) |

## Analyst placement

CB Insights named Bluefish a Category Leader in Generative Engine Optimization in its October 2025 analysis "The GEO companies winning the AI search arms race," placing it in the native-leader group. [source](https://www.bluefishai.com/blog/bluefish-named-a-geo-market-leader-by-cb-insights)

## Links

[Homepage](https://www.bluefishai.com) · [LinkedIn](https://www.linkedin.com/company/bluefish-ai)

*Last updated 2026-05-25 · refreshed weekly*
