Scrunch AI
Updated 2026-05-26AEO/GEO platform that serves compressed, machine-readable content to AI crawlers rather than only measuring citations. Customers include RunPod, Lenovo, and Crunchbase. $19M raised. Recent moves: the Agent Experience Platform, Agent Traffic Monitoring, and partnerships with Stacker and Noble.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Scrunch is a platform for brand optimization in generative AI environments, positioned in the GEO (Generative Engine Optimization) category. Its differentiator from measurement-only AEO tools is the Agent Experience Platform (AXP): CDN-layer infrastructure that detects AI crawler traffic and routes it to a compressed, structured, machine-readable version of the site, reducing a typical pricing page from ~124K tokens to ~1.3K. It is compatible with Cloudflare, Akamai, and Vercel.
The product launched out of beta with four capabilities: Monitor (real-time visibility and sentiment across top AI search platforms), Knowledge Hub (discrepancies between owned content and AI outputs), Insights (recommendations to lift visibility), and Journey Mapping. It later added Agent Traffic Monitoring, a dashboard that reports the volume of AI agent visits, which platforms visit most, the type of agent activity (training vs. indexing vs. retrieval), and which pages draw the most attention.
The category POV is serve, don't just measure. Scrunch is building a partner ecosystem around the AXP layer to close the monitor-to-act loop: Noble automates publisher outreach at high-impact citation sources, and Stacker embeds AI search visibility reporting for earned media.
Best for
Brands that want to actively serve optimized content to AI crawlers at the CDN layer, not just monitor how they show up in AI answers.
Pricing & trial
Two tiers: Core at $250/mo (125 prompts, 4 LLMs, one workspace) and Enterprise (contact sales, 9 LLMs, API + MCP, SSO), with a 7-day free trial. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
Buildable-on but enterprise-gated: API and MCP access are reserved for the Enterprise tier, with developer docs at developers.scrunch.com and a published llms.txt.
Reference customers
RunPod, Lenovo, BairesDev, Crunchbase, Fictiv, Penn State.
Case studies & customer stories
- RunPod turned ChatGPT into a top acquisition channel within 90 days, reporting ~40 new customers/day and 4x growth in monthly paying customers source
Recent moves
- 2026-02-02Named a High Performer in G2's first-ever AEO Grid (Winter 2026), alongside Profound as Leader and Otterly.AI as the other High Performer. source
- 2026-01-29Partnered with Stacker to embed AI search visibility reporting for earned media into the Stacker platform. source
- 2026-01-08Announced a Noble partnership that automates publisher outreach and content drafting at high-impact citation sources, closing the monitor-to-act loop. source
- 2025-10-01Launched Agent Traffic Monitoring into general availability, integrating at the CDN layer with Cloudflare, Akamai, Vercel, and WordPress. source
- 2025-07-28Published the RunPod case study showing ~40 new customers/day from ChatGPT and 4x growth in monthly paying customers. source
- 2025-07-22Raised a $15M Series A led by Decibel and announced the Agent Experience Platform, with 500+ brands and an average 40% referral traffic lift reported. source
Company, Financials & Funding History
Founded in fall 2023 in San Francisco by Chris Andrew (CEO) and Robert MacCloy (CTO), who were previously CPO and CTO at Hearsay Systems. The company went from a 2024 public launch to a $15M Series A within about a year.
| Date | Round | Amount |
|---|---|---|
| 2025-07 | Series A | $15M led by Decibel, with Mayfield and Homebrew; underwrote the Agent Experience Platform |
| 2024-11 | Seed | $4M led by Patrick Salyer (Mayfield), with angels Clara Shih, TJ Parker, and Bryant Chou |
Analyst placement
Named a High Performer in G2's inaugural AEO Grid (Winter 2026), where Profound earned Leader status and Scrunch and Otterly.AI were the named High Performers. source