Obility
Updated 2026-06-06B2B digital marketing agency for hyper-growth tech and SaaS companies, founded in 2011 by Mike Nierengarten and based in Portland, OR. Obility positions on pipeline and revenue rather than traffic, and runs a branded Generative Engine Optimization (GEO) service framed as complementary to SEO rather than a replacement.
The Solution & Approach
Obility's pitch is revenue accountability — "we scale pipeline, not low quality demand" — applied across paid media, SEO, content, and revenue operations for B2B tech buyers with long, complex cycles. Its GEO service treats AI search as another surface to win on alongside SEO ("we manage GEO alongside SEO"), with deliverables that span AI-search monitoring across LLMs and Google AI Overviews, AI Overview optimization with competitor analysis, building brand mentions on third-party sources LLMs cite, AI-optimized content, and an organic Reddit strategy targeting late-stage queries. The framing is integration, not reinvention: keep the SEO engine, add GEO to stay visible "in the moments that shape purchasing decisions." Pricing is not public.
Best for
Hyper-growth B2B tech and SaaS companies that already invest in SEO and paid, want GEO managed alongside it, and judge the work on pipeline and revenue rather than traffic.
Notable customers
Snowflake, Fastly, Autodesk, Hitachi Vantara. GEO/SEO case studies include Boomi and ServicePower.