# Noble The earned-media and source-acquisition layer for AEO. Noble finds the prompts where a brand is absent from AI answers, contacts the third-party publishers the LLMs actually cite, and negotiates placements it calls "Mention Offers." It's the activation arm that monitoring tools plug into — a different slot in the stack than a tracker. Company details (founder, funding, headcount) are undisclosed. ## The Solution & Approach Noble's premise is that AI engines mostly cite third-party content — media sites, bloggers, and industry publications, not brand websites — so if your brand isn't mentioned in those sources, the model has nothing to cite. Noble runs that gap-to-placement workflow as a repeatable channel: identify the prompts where you're missing, reach out to the publishers LLMs cite, negotiate terms, and deliver verified Mention Offers to a dashboard you approve before anything publishes. A Mention Offer is a publisher agreeing to include your brand in a citable source; placements run roughly $200–$300 each, either as a fixed-price slot or a reciprocal mention. The pitch is that this replaces 10+ hours of manual research, pitching, and negotiation per placement. Because activation is a distinct slot from monitoring, Noble shows up as the execution layer that trackers hand off to. Confirmed integrations: [Profound](https://www.tryprofound.com/blog/introducing-noble-nodes-for-profound-agents) (a "Noble node" inside Profound Agents that exports a list of domains and kicks off a Noble outreach campaign), [Otterly](https://otterly.ai/blog/otterlyai-noble-partnership-ai-search-outreach/) (turning Otterly's citation insights into earned-media outreach), and [Conductor](https://www.conductor.com/blog/conductor-noble-partnership) (identify the gap in Conductor, secure the placement through Noble, measure the visibility impact). Noble also lists Scrunch and AthenaHQ as partner integrations, though those aren't independently confirmed here. ## Best for Teams that already track AI visibility and want an activation layer to actually earn the third-party citations — not another monitoring dashboard. ## Notable customers Noble cites Webflow, ZoomInfo, Zendesk, Brex, Ramp, Sendoso, and others reporting visibility increases. These are vendor-stated; treat them as claimed rather than independently verified. ## Links [Homepage](https://thatsnoble.com) · [About](https://www.thatsnoble.com/about-us) · [Dashboard](https://dashboard.thatsnoble.com) · [Profound partnership](https://www.tryprofound.com/blog/introducing-noble-nodes-for-profound-agents) · [Otterly partnership](https://otterly.ai/blog/otterlyai-noble-partnership-ai-search-outreach/) · [Conductor partnership](https://www.conductor.com/blog/conductor-noble-partnership) *Last updated 2026-06-06 · refreshed weekly*