# Graphite San Francisco growth agency led by founder and CEO Ethan Smith, working with Webflow, Notion, Adobe, and Upwork on SEO, content, and AEO. Known for an operator method that focuses on the few strategies that actually move growth, and for the finding that ChatGPT traffic converts roughly 6x better than Google. ## The Solution & Approach Graphite is a research-driven growth agency that treats AEO as a measurable growth channel rather than a checklist. The pitch is controlled testing and focus: rather than chase every low-impact AEO task, concentrate on the small share of work that drives results. Ethan Smith teaches SEO and AEO at Reforge and as an adjunct at IE Business School, and laid out the firm's method in [The Ultimate Guide to AEO](https://www.lennysnewsletter.com/p/the-ultimate-guide-to-aeo-ethan-smith) on Lenny's Podcast, including the 6x LLM-vs-Google conversion data. ## Best for Companies that want senior AEO and growth strategy with controlled testing and measurement, not just a monitoring tool. ## Notable customers Webflow, Notion, MasterClass, Adobe, Upwork, Captions. ## Links [Homepage](https://graphite.io) · [AEO services](https://graphite.io/aeo) · [Ethan Smith on LinkedIn](https://www.linkedin.com/in/ethanls) *Last updated 2026-05-26 · refreshed weekly*