Foundation
Updated 2026-05-26Halifax-based content marketing and distribution agency led by founder and CEO Ross Simmonds, now positioned as an AI-visibility agency. Distribution-led AEO/GEO under the "Create Once, Distribute Forever" method. Clients include Canva, Procore, Snowflake, and Jobber.
The Solution & Approach
Foundation builds content engines and then distributes them hard, the discipline Ross Simmonds is known for. For the AI era it frames the work as AI visibility: making sure brands are cited, recommended, and trusted by the models shaping buying decisions, and turning LLM-driven discovery into pipeline. Simmonds also founded Distribution.ai and wrote Create Once, Distribute Forever; the agency is roughly twelve years old.
Best for
B2B tech and SaaS teams that want distribution-led AI visibility, not just content production.
Notable customers
Canva, Procore, Unbounce, Jobber, Snowflake.