# Discovered Labs Organic search agency that bills itself as "the first AEO/GEO agency for B2B SaaS." It combines SEO and AEO to get B2B software ranked on Google and recommended by ChatGPT, Claude, Perplexity, and Google AI Overviews. Co-founded by Liam Dunne, who helped scale Instantly.ai to ~$20M ARR, and Ben Moore, an ex-Stanford AI researcher who led engineering at Aurora and built fraud systems at Stripe, Coinbase, and Brex. ## The Solution & Approach Discovered Labs treats AI search as a channel you engineer into, not a checklist. The pitch is that AEO works alongside traditional SEO, so the same content earns Google rankings and gets cited when buyers ask ChatGPT, Claude, or Perplexity about a category. Execution runs through a proprietary "CITABLE" content framework, an [AEO service](https://discoveredlabs.com/services/answer-engine-optimization-agency) built on a six-step method: AI visibility audit, query-cluster mapping, technical optimization, CITABLE content creation, content refresh, and authority amplification across trusted sources like Reddit and Wikipedia. It also runs SEO and Reddit-marketing services alongside AEO. The split between the two founders is the hook: Liam Dunne is an ex-British-Army growth marketer who [helped take Instantly.ai to ~$20M ARR](https://www.linkedin.com/in/liamdunne05), and Ben Moore is an [ex-Stanford AI researcher](https://uk.linkedin.com/in/benkarlmoore) who architected the framework from how LLMs actually retrieve and cite. The team is roughly nine to ten people, and the firm targets growth-stage B2B SaaS, fintech, healthcare, and professional services. ## Best for Growth-stage B2B SaaS companies that want SEO and AEO/GEO run together as a managed service, by a small team that builds its own content method rather than reselling a monitoring tool. ## Notable customers Instantly, incident.io (CMO Tom Wentworth is cited as a customer), Passion.io, Sova Assessment, Granola. ## Links [Homepage](https://discoveredlabs.com) · [About](https://discoveredlabs.com/about) · [AEO services](https://discoveredlabs.com/services/answer-engine-optimization-agency) · [Liam Dunne on LinkedIn](https://www.linkedin.com/in/liamdunne05) · [Ben Moore on LinkedIn](https://uk.linkedin.com/in/benkarlmoore) *Last updated 2026-06-06 · refreshed weekly*