Botify
Updated 2026-05-26Botify is an enterprise SEO platform founded in Paris in 2012, retrofitting its first-party crawl and log-file data into AEO/GEO. About $82M raised, the last a $55M Series C. Recent: AI Visibility (Oct 2025), agentic workflows (Feb 2025), and an April 2026 OpenAI crawl analysis.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Botify is an enterprise SEO platform whose core has always been first-party crawl and log-file data at scale. Full-site crawling plus LogAnalyzer reading raw server logs, sold to large e-commerce and publisher sites that need to understand how search engines see millions of pages. Through the ChatGPT era it has retrofitted that substrate into AEO/GEO, with the homepage now reading "be found everywhere consumers, bots, and agents search for your brand."
The pivot is dated. Botify added GPTBot tracking to LogAnalyzer in December 2024, reframed its mission around agentic AI with the February 2025 launch (SmartContent, SmartIndex, SmartLink, Botify Assist), and shipped AI Visibility in October 2025 to measure brand presence across Google AI Mode, ChatGPT, and Perplexity. The same log files that powered SEO crawl-budget analysis now track GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, and ClaudeBot.
Its category POV is that measurement should be "rooted in a brand's real search footprint" of first-party crawl, GSC, and log data, "rising above scraping prompts." That positions it directly against the wave of prompt-scraping AEO startups, and it has turned its log-file vantage point into thought leadership, including an April 2026 analysis of ~7B log files quantifying OpenAI's crawl tripling since GPT-5.
Best for
Large e-commerce and publisher sites with millions of pages that want AI-answer visibility grounded in their own first-party crawl and log data, plus heavy managed services.
Pricing & trial
Pricing not public. Botify is enterprise sales-led, with request-a-demo into a negotiated, managed-services-inclusive contract and no self-serve tier or free trial.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | Yes (REST + BQL) | developers.botify.com |
| MCP | Yes (since Jun 2025) | developers.botify.com |
| SDK | No | — |
| CLI | No | — |
| llms.txt | Yes | llms.txt |
Botify exposes a documented REST API (with an OpenAPI spec and its BQL query language), an MCP server launched June 2025, and an llms.txt for agents, plus Botify Assist agentic workflows. That is one of the stronger build-on-top surfaces among the SEO incumbents.
Recent moves
- 2026-04-23Published "OpenAI Has Tripled Their Crawl of the Web," an analysis of ~7 billion log files finding GPTBot up 2.9x post-GPT-5 and OAI-SearchBot up 3.5x. source
- 2025-10-22Launched AI Visibility, a beta within Botify Analytics measuring brand presence across Google AI Mode, ChatGPT, and Perplexity, grounded in first-party search data. source
- 2025-08-14Shipped six updates under a "move at the speed of AI" banner, adding conversational agents and connecting Botify data to more agents as an optimization flywheel. source
- 2025-07-01Named a Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, scoring highest-possible on Vision and AI-Integrated SEO. source
- 2025-02-25Unveiled agentic workflows (SmartContent, SmartIndex, SmartLink, updated Botify Assist) and reframed its mission around consumers, bots, and AI agents. source
- 2024-12-18Added AI Overviews, GPT-4o, and GPTBot data to Botify Analytics, integrating GPTBot tracking via LogAnalyzer. source
Company, Financials & Funding History
Founded in Paris in 2012 by Adrien Menard (CEO), Thomas Grange, and Stanislas "Stan" Chauvin as a technical/enterprise SEO analytics platform built on log-file analysis and full-site crawling. Global expansion to London and New York followed in 2016, with the company now headquartered in New York.
| Date | Round | Amount |
|---|---|---|
| 2021-09 | Series C | $55M (InfraVia Growth lead per reporting; Botify post does not state a lead), with returning investors Eurazeo and Ventech plus new investor Bpifrance Large Venture; brought total to ~$82M |
Analyst placement
Forrester named Botify a Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, one of seven providers evaluated, scoring it highest-possible on Vision and AI-Integrated SEO. source