Amsive
Updated 2026-06-06Full-service performance marketing agency and home of Lily Ray, VP of SEO & AI Search and one of the most recognized figures in SEO and AEO. In June 2025 Amsive formally expanded its search practice with an Answer Engine Optimization offering aimed at brands navigating AI search, leaning on a search team of more than 35 specialists.
The Solution & Approach
Amsive treats AEO as an extension of a mature SEO practice, not a reset. The AEO offering covers brand-visibility auditing across AI platforms, optimizing content for conversational and intent-driven queries, technical SEO through schema and structured data, and citation monitoring plus E-E-A-T alignment to protect credibility — aligned across paid, organic, AI, social, and brand channels. Lily Ray's framing is evolution over replacement: brands that aren't proactively optimizing for how AI systems surface information risk losing visibility where it matters most. Amsive partnered with Profound for AI-visibility data behind the offering. Note the dual affiliation: Ray also runs a solo consultancy, Algorythmic, which selectively takes 1:1 client projects, training, and audits.
Best for
Larger companies that want a senior, well-known AEO voice attached to a full-service agency, buying integrated search strategy across SEO and AI search rather than a standalone tool.
Notable customers
Not publicly disclosed in the AEO announcement; Amsive serves healthcare, financial services, ecommerce, and B2B clients.