# Amplitude Public product-analytics platform (NASDAQ: AMPL) extending into AI visibility. The classic Amplitude Analytics, Experiment, and Session Replay suite now sits alongside AI Visibility, a visibility score across ChatGPT, Google AI Overviews, Gemini, and Claude. The wedge that no pure-play has: AI mentions wire straight into Amplitude's analytics graph, so a visibility score lands next to the traffic, conversion, and revenue it produced. Recent releases: AI Visibility launch, AI Visibility 1.5 with content generation and cross-engine traffic, and an official MCP server. ## Scores | Score | Value | Why | |---|---|---| | Presence | 68 | Public co (~$343M FY25 rev, 698 $100K+ customers); 27K+ brands ran the free AI Visibility tool — but AEO is a new line, modest category share-of-voice | | Velocity | 66 | Launched Oct 2025, shipped AI Visibility 1.5 in Feb 2026 — real cadence on the AEO line, above an SEO bolt-on | | Agent-Readiness | High | Official OAuth MCP server (free on Starter), mature REST APIs, Browser/Node/Python SDKs | *Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://stack.adamgtm.com/aeo* ## The Solution & Approach Amplitude is a public product-analytics company entering AEO from the side no pure-play can match: it already owns the behavioral data. The core suite — Analytics, Experiment, Session Replay, Guides & Surveys — is unchanged. AI Visibility is the new layer on top, and the whole pitch is that it does not live in its own dashboard. AI Visibility quantifies how often a brand shows up in AI answers across hundreds of prompts — ChatGPT and Google AI Overviews on standard plans, with Gemini and Claude on the Advanced tier. It scores share of voice, ranks you against competitors, runs sentiment (does the model recommend you or warn against you), and traces the prompts and source pages the models pull from. Then the part that matters: because it sits inside Amplitude's analytics graph, you can tie a visibility score directly to the traffic, conversion, and revenue it drove, and segment AI-sourced visitors through the funnel. That closes the AI-mention → conversion loop that standalone AEO trackers can only estimate. The go-to-market is classic incumbent land-grab. AI Visibility is free for every Amplitude customer on every plan, and there's a free, limited version for non-customers. That free tool became one of Amplitude's fastest-adopted releases ever — 27,000+ brands have run it since launch. The free + conversion-attribution combination is the real story here: Amplitude is using its install base and its analytics graph as the moat, not a category-defining AEO POV. ## Best for Teams already running Amplitude for product or marketing analytics who want AI-visibility tracking that connects to the conversion and revenue data they already trust — rather than buying a separate AEO pure-play and stitching attribution together by hand. ## Pricing & trial Free. AI Visibility is included at no additional cost for all Amplitude customers across every plan, and a free, limited version is available to non-customers. The broader Amplitude platform is self-serve from a free Starter tier up through Plus, Growth, and Enterprise pricing. [AI Visibility](https://amplitude.com/ai-visibility) · [Free report](https://amplitude.com/try-ai-visibility). ## Agent Experience How you build on this platform (or wire it into your own agents): | Surface | Available | Docs | |---|---|---| | API | Yes | [docs](https://amplitude.com/docs/apis) | | MCP | Yes (OAuth 2.0; free on Starter) | [docs](https://amplitude.com/docs/amplitude-ai/amplitude-mcp) | | SDK | Yes (Browser, Node, Python) | [docs](https://amplitude.com/docs/sdks) | | CLI | No | — | | llms.txt | No | — | Strong build-on option. The official Amplitude MCP server uses OAuth 2.0, respects existing Amplitude permissions, and is available to all customers including the free Starter plan, queryable from Cursor, Claude Code, ChatGPT, Lovable, and Kiro. Underneath it sits a mature REST API surface (ingest plus analytics query) and first-party SDKs for Browser/JavaScript, Node, and Python. As a developer platform, Amplitude is well ahead of most AEO entrants. ## Recent moves - **2026-02-18**: Reported Q4 and FY2025 results — $343.2M full-year revenue (up 15%), $366M ARR, 698 customers above $100K ARR (up 18%); also launched AI Feedback and acquired InfiniGrow. [source](https://investors.amplitude.com/news-releases/news-release-details/amplitude-announces-fourth-quarter-and-fiscal-year-2025) - **2026-02-05**: Shipped AI Visibility 1.5 — brand-voice content generation, cross-engine traffic (ChatGPT, Perplexity, Gemini, Claude) into Amplitude Analytics, week-over-week reporting, relevancy scoring, and second-level report generation. [source](https://amplitude.com/blog/amplitude-expands-ai-visibility) - **2025-10-29**: Launched AI Visibility — visibility score across major LLMs over hundreds of prompts, competitive rankings, prompt/source analysis, and traffic/ROI attribution tying AI mentions to conversion inside Amplitude; free for all customers plus a free limited tier for non-customers. [source](https://amplitude.com/blog/ai-visibility-launch) ## Company, Financials & Funding History Founded 2012 in San Francisco by Spenser Skates (CEO) and Curtis Liu. Public on NASDAQ as AMPL since September 2021. FY2025 revenue was $343.2M (up 15% year-over-year) with $366M in ARR; enterprise and multi-product customers account for 74% of total ARR. ## Analyst placement Public company; no AEO-specific analyst placement yet. AI Visibility is a 2025-launched line within an established product-analytics leader. ## Links [Homepage](https://amplitude.com) · [AI Visibility](https://amplitude.com/ai-visibility) · [Docs](https://amplitude.com/docs) · [LinkedIn](https://www.linkedin.com/company/amplitude-analytics) *Last updated 2026-06-06 · refreshed weekly*